Partnering with Angi Weston

PROFESSIONAL MTB SKILLS COACH // SMALL BUSINESS OWNER // MENTOR // PURVEYOR OF STOKE

Meet Angi

Hi, I’m Angi Weston, owner and head coach of Radical Roots MTB Instruction in Bellingham, WA. I have been coaching technical mountain bike skills since 2002 and am Level 3 certified through the Bicycle Instructor Certification Program (BICP), making me one of the most qualified, experienced, and highly sought-after mountain bike coaches in North America. My mission is to get more people, especially those who identify as female, femme, or non-binary, and those from historically marginalized communities, riding and loving bikes. As a coach and mentor, I am deeply involved in the cycling community and value connection, collaboration, compassion, and gut-splitting good times.

My reach is broad, my advice is trusted, and my stoke runs high.

I am a brand ambassador for many notable companies including Transition Bicycle Company, SRAM/RockShox, Industry Nine Wheels, Rapha, and Maxxis.

The work I do

Face-to-smiling-face, I have real-life influence on 1000+ cyclists each year through:

Owner and Founder of Radical Roots MTB (roster of 20 coaches & 30 assistant coaches) which provides private and small group coaching: 500+ riders/year plus much of the programming listed below.
Founder and Lead Coach for the Radical Ripper Junior Development Program which provides mtb focused after-school programs, summer camps, race training, and other fun offers (for riders ages 6-18 all skills, abilities, and genders): 100+ riders/year
Owner of Radical Racing Gravity Elite Team and Club Team: 6 racers in 2024 and growing

Weekend-long group training events, like the legendary Transition Women’s Weekends (WA & NC): 100+ riders/year and growing
Mentor to other mtb coaches and small business owners in the industry
Host workshops and coach at large industry events such as Whistler Crankworx, Roam Festival, Tune-Up Festival, and Sedona MTB Fest
Emceeing and presenting at large mtb events including: HangTime, Sturdy Dirty, Evergreen MTB Festival, and WMBC Shoot The Trails
Donate money, time, and services to community outreach efforts: Vamos Outdoors, Shifting Gears, AIROW Project, Skookum Kids, MTB, Barrier Braking Rides at The Outpost, Bellingham Food Bank, and Whatcom Mountain Bike Coalition
Host FREE Ladies Nights at The Bike Ranch every other week November through March (12 events) to keep our community connected and progressing through the wet, dark, PNW winter months.

“My mission is to get more people, especially those who identify as WTFN (women, trans, femme, non-binary) and those from historically marginalized communities, riding and loving bikes. Teaching and building community are great passions of mine and it shows in my enthusiastic, patient, and professional approach.”

— Angi Weston

How can partnering with me, Angi Weston, benefit your company and our cycling community?

The short answer?

Supporting me and my programs means you are a part of something fun, dynamic, and totally radical.

For a longer, more official answer - keep reading

Partnering with me also means…

★ I give trusted advice to many riders

As a coach and mentor I expose your brand to potential customers with a unique approach to education and outreach to riders of all ages, experience levels, abilities, and wheel sizes.
★ Give me a mic and I’ll take it away

I’m very comfortable on camera and have experience as an interview host, emcee, and presenter. I’m also happy to contribute to your media efforts through videos, photos, and social.
★ My finger is on the pulse

All my experience means I can provide many helpful insights for marketing campaigns, product design and development, and sales strategies. Before I became a full-time coach I worked in a local bike shop and then held a successful, 10 year career as a territory sales manager for a well-known global bicycle manufacturer.
★ Together we make a difference for people

This year we donated over $3000 in services, 80 hours of volunteering and $1000 in cash to community organizations, non-profits, and people in need.
★ Overview of my clients in 2024 by the numbers:

77% identify as female

42 years old is the average client age

93% were referred to me by someone they know and trust

41% had never had formal MTB Instruction before

45% Have been riding for 4 or more years

37 x 5 star reviews on Google

4.5k+ followers @angiweston instagram

3k followers @radicalrootsmtb instagram
★ Ultimately, your needs get met

Just let me know what you need and I will approach it with passion, professionalism, and a smile.